A simple logo designed to brand a small website offering freelance business consulting services.

The main image is derived from the president and owner, William G. Webster. Basic block shapes of the two Ws allowed for the subtraction of the G, creating a nice solid professional image. Using a high impact font to create the main image, I chose a more typical serif font to enforce the finacial aspect of the business.

The logo has a crisp look, creating a highly professional identity for the website.